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Wrath of the Net – talk about Ouch!

The power of the Internet is being felt by the Husker Automotive Group at their BMW of Lincoln store.  Before we get into the details of this debacle, we want you to know it was debated as to whether...

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Hiring a Full-Time SEO and Internet Marketing Manager for your Dealership

Are you thinking about bringing someone into your dealership full-time for online marketing initiatives? If you aren’t, maybe you should. Considering that dealerships need to not only be versed in SEO...

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Is Your Dealership Career Website Ready For Today’s Job Candidate?

You’ve identified your Dealership’s Employment Brand, but now what? In my previous article we defined, in the simplest of terms, what a Dealership Employment Brand is. But each “dealer” must take hard...

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